Webmaster Tools is a free service offered by Google that helps you
monitor and maintain your site's presence in Google Search results. You
don't have to sign up for Webmaster Tools for your site to be included
in Google's search results, but doing so can help you understand how
Google views your site and optimize its performance in search results.
Why use Webmaster Tools?
Monitor your site's performance in Google Search results:
- Make sure that Google can access your content
- Submit new content for crawling and remove content you don't want shown in search results
- Create and monitor content that delivers visually engaging search results
- Maintain your site with minimal disruption to search performance
- Monitor and resolve malware or spam issues so your site stays clean
Discover how Google Search—and the world—sees your site:
- Which queries caused your site to appear in search results?
- Did some queries result in more traffic to your site than others?
- Are your product prices, company contact info, or events highlighted in rich search results?
- Which sites are linking to your website?
- Is your mobile site performing well for visitors searching on mobile?